Posts in business

How to promote services and products?

 

It is commonly believed that effective advertising is expensive. However, there are many relatively cheap, modern promotional tools that allow you to effectively promote your product.

In order for a promotional campaign to be effective, it must reach people who may be future customers. Therefore, in the first place, you should check which communication channels will allow you to reach your target audience. For example, for some companies, a regional campaign will be more effective than a nationwide one. Advertising should be targeted at consumers potentially interested in our product or service. You should check where such people are looking for information and place your ad there.

Website

Today, most people looking for products and services use the Internet first. That is why every company, regardless of the industry, should have at least a small website on the web. Lack of Internet presence has a very negative impact on the customer’s trust in the company. Advertising your company on the web is very effective, however, you should not forget about other tools.

Packaging

When promoting products, it is often forgotten that packaging can be used for this purpose. Properly designed can significantly affect the sale of the product. A nice label nowadays is in many cases one of the key elements of brand promotion. That is why it is worth using modern solutions such as, for example, sleevelabels or embossing.

Localization services

It is also important that information about the company, products and services is available to customers on localization services. Thanks to them, it is possible to quickly find on a virtual map the place where our products are available. Such a website should also contain important contact information, such as telephone number, address and e-mail. Thanks to such services, the customer can easily not only receive information about the store offering our product, but also determine the fastest route to such a store. Location services make it possible to reach a large group of consumers. It is an effective and inexpensive tool.

Budget

Before starting a promotional campaign, you should carefully define the budget to be allocated for this purpose. Thanks to this, you can choose advertising tools tailored not only to our needs, but also to our capabilities. The best results are achieved by the coordinated use of several tools. This allows you to reach a wider group of potential customers with your message. Using a variety of measures makes the ad more credible.

 

How does SEM work?

 

Internet advertising comes in many forms. When we want to take advantage of on-line promotion, we can choose the one that will be the most advantageous. SEM is among the most popular types of internet advertising. What does this acronym and how does SEM work?

SEM stands for Search Engine Marketing, i.e. various types of marketing activities based on the use of search engines. Currently, it is most often the Google search engine, as it is the most widely used.

SEM advertising methods The

most popular form of SEM advertising are sponsored link campaigns, for example Google AdWords, which consist in the publication of sponsored content or graphics along with links leading to advertisers’ websites. Such advertising can be found mainly in marked boxes in the search engine, but also on many other websites.

SEM also includes positioning of websites, which, along with optimization, are classified activities, i.e. the user does not see this type of advertisement. SEO, because this is what positioning and optimization are called for short, is based on work focused on bringing the website to the highest position in the search results.

Advertising hitting the bull’s eye The

big advantage of SEM ads is that they are tailored to the needs of Internet users, because they are displayed depending on the keywords entered in the search engine. As a result, the advertising message reaches the most interested customers precisely, which increases its effectiveness.

What’s more, the advantage of sponsored link campaigns and SEO are favorable settlements. For AdWords, you only pay for the clicks on your ad, not for its presentation, and you can set limits on your campaign to stay within your budget. In the case of SEO, can you choose an offer with payment only for effect? then the media agency conducting the activities will only charge a fee upon reaching the agreed position of the party.

When you want SEM advertising to be effective, a media agency is the best choice. Fabryka Marketingu specializes in this field, so if you need help, check out its website. Fabryka Marketingu are experts who will design and implement a campaign tailored to your website in every respect.

 

How to run a profitable franchise business?

 

It turns out that entrepreneurs who decided to cooperate in accordance with the franchise model achieve much greater professional success than those who decided to open their own business. We are also glad that franchise networks are in constant development and are becoming more and more popular in our country.

People who want to cooperate with a franchisor with a stable market position will easily find the details of such offers on the web. It is enough to consider the industry in which entrepreneurs would like to develop their professional career.

 

Who are the franchisors betting on?

Of course, it is not the case that everyone can sign a franchise agreement. Franchisers focus primarily on entrepreneurs with potential. Above all, qualifications and possible experience are important. An additional advantage is the knowledge of the local market and entrepreneurial predispositions. A franchisee should be a great organizer and manager. He must convince the franchisor of the features that will make the next licensed facility a success. The franchisor cannot afford to lose reputation or loss. After all, he worked for many years for a strong position and a positive image.

 

Moreover, the franchisee must open a business on general terms, consistent with the industry in which the licensed company is to operate. It also needs to have a small financial contribution. The fact that the franchisor provides the equipment, advertising material, and even the assortment, but the financial stability of the franchisee is also important. The partnership agreement provides for financing most of the franchisee’s needs, but the franchisee must also incur some investments.

Franchisees are expected to run a partner outlet according to clearly defined rules. These are determined by the franchisor. It is easy to cite general principles here, for example, taking into account insurance. The cooperation is carried out by running a partner outlet and selling insurance in accordance with established norms and standards. The franchisee also undertakes to acquire new customers.

What does the franchisor offer?

First of all, the whole concept of running a profitable business with a license to represent and offer an already recognizable brand. It is also a chance to access the best offer that? Outperforms? competition. The franchisor usually undertakes to support in the field of marketing activities. It also provides billing systems and cooperation with business partners on favorable terms.

 

How to maintain good relations between the company’s management and employees?

 

Companies operating today are unable to succeed without human capital. Maintaining a good atmosphere is a task that rests with each employee, as well as the management and the employer. For many people, work is a second home, which is why caring for proper relationships is an extremely important task. Good relations should be built not only by individual employees, but also by employees and the company’s management.

How to shape good relations?

Shaping the proper atmosphere in the team is one of the important tasks that managers are responsible for. They are required to behave appropriately towards their subordinates. Managers can be expected to monitor situations in the team and intervene when conflicts arise. It should be remembered that there can be no consent to mobbing, discrimination or harassment. Situations of this type should be reported to superiors immediately. If such behavior is perpetrated by immediate superiors, we must notify the superior who is higher in the hierarchy of the service.

How to prevent conflicts?

Good relations between the management board and employees, but also between individual employees, can be built by following a few very simple rules. First of all, it is important to remember that all employees should be equally burdened with work and tasks to be performed. A step towards good relations is also respecting someone else’s privacy and respecting the common space. Behaviors that are not conducive to building good relationships include slandering colleagues in front of superiors and public criticism of colleagues. Also, management should not publicly criticize individual employees. This type of behavior should not be tolerated in a company whose employees and management want good social relations.

How should a good boss behave?

In relations with employees, you can build really good relationships by adhering to certain rules. Thanks to them, both the boss and employees can be partners for each other. People who perform managerial functions should, above all, be empathetic. A boss who is an employee’s terror will not contribute to the company’s long-term success. Several goals can be achieved with employees who are under the influence of fear, but new employees will have to be recruited very quickly. We mentioned above that public criticism of employees and colleagues is not acceptable. However, you can, and must, publicly praise both colleagues and employees. A good boss who is a professional will not allow himself to treat some employees better than others. A professional boss will hide personal sympathies, he will treat everyone the same way.

Building good relations between the company’s management and employees is a difficult task, but real professionals should not have any problems with it. It takes a bit of goodwill on both sides.

 

What is an SEO audit?

 

SEO efforts are a must these days. Any company that wants to be successful online must implement optimization strategies on its website. Usually, professional SEO agencies are hired for this purpose. Thanks to them, the whole process is much easier.

The basic step is to conduct an audit. What is it and how to go about it?

What does an SEO audit look like?

The SEO audit examines the website in terms of the requirements and guidelines of Google algorithms. The agency that conducts it focuses on three aspects:

  1. SERP
  2. search results page
  3. content.

Based on the analysis of these elements, a document is generated containing tips on the appropriate SEO strategy.

A properly conducted SEO audit should include a thorough analysis of the situation in SERP (Search Engine Result Page). ? For this purpose, it is best to use online tools such as Google Analytics, Semstorm, Google Search Console, Majestic and Senuto? – advises an expert from theagency in Warsaw MiroMind.

Thanks to them, the customer will receive a thorough analysis of user behavior on the website, incoming links, the accuracy of key phrases or visibility and readability in Google. The generated reports will also provide information about website issues and alerts.

The next step is to examine the page in the search results. It’s mainly about adjusting the meta tags to be friendly to indexing robots, but also to the users themselves. The agency must control this chaos using the available tools. The server itself is also important, as is how the website works on it and what is its vicinity.

The final stage of the audit is the internal analysis of the website, which focuses on its substantive and visual content. The content should include keyword phrases with appropriate density, headers (H1-H6), internal linking, and the URL should be unique (preferably containing the keyword phrase).

Benefits of the audit A

correctly conducted SEO audit has a positive effect on the visibility of the website in the search engine, even without positioning. Thanks to it, the company has a better chance of being successful through greater recognition and, consequently, an increase in the number of customers. But how does an SEO audit affect individual aspects?

 

UX – User Experience

The introduction of changes included in the report has a positive effect on the user experience visiting the website. UX focuses not only on the visual elements of the website, such as headings, title, descriptions, crumbs, but also on loading speed and responsiveness (mobile version).

 

Increased traffic on the site The

correct implementation of optimization measures affects traffic from organic search results. Even without introducing positioning strategies, the domain will be visited by more people, and the increase will be constant.

 

CTR – Click Through RateClick Through

For Increase?? websites are influenced by structural data, i.e. the above-mentioned UX elements. When a domain is SEO friendly and has user-readable information, your CTR increases.

When to do the audit?

There are some ideal times to conduct an audit, not only at the beginning of the website’s existence. One of them is improving its visibility due to competition.

It may happen that some time after implementing the SEO strategy, your website will appear lower than before because another company has made changes to its website. Then it is worth re-auditing and checking if something can be improved.

Refreshing the website after 2-3 years of existence is also a good time for an SEO audit. Algorithms are constantly changing, so customers should be aware that once introduced changes will not bring benefits for several years.

Changing the SEO agency and putting the site under the care of new experts requires re-analysis of the site. In this way, the agency will learn about the changes made so far and will be able to define new optimization goals.

How much does an SEO audit cost?

The total cost of the audit depends on the size of the website, which has a direct impact on the workload of an SEO expert. The popularity of the brand is also important. Specialists will surely be priced much more expensive when optimizing a website owned by a large company than the website of a local boutique.

However, it can be assumed that you will have to pay an average of PLN 500-600 for a standard website on which the agency will spend from 10 to 20 hours.

There is no sense in implementing optimization strategies without conducting an SEO audit. It’s a bit like prescribing a patient’s prescription without testing it first. Actions? Blindly? they will only harm the site, therefore its analysis is essential to improve visibility in search engines.

 

Micro office in the city center – when is it a good solution?

Microbiuro is becoming an increasingly popular alternative to a traditional, spacious office. Due to the smaller area and lower costs, it is an optimal solution for small companies and people who are just starting their business. Why is it worth choosing a microbiome for your company?

Modern office in the center of Wrocław

The rental prices of office premises in Wrocław are very high, therefore the renting of standard, large offices by small companies is often a large cost that they cannot always afford. The situation is different in the case of microbiota, which are so small that they can be rented at a much lower price. What’s more, many of them are already fully equipped, thanks to which the tenant does not have to incur additional costs related to the purchase of the necessary furniture or equipment. It is also worth noting that some small offices have attractive addresses. For example, the spaces offered by IdeaPrestige are located at Plac Solny. Working in the very center of the capital of Lower Silesia creates great opportunities – it is a highly developed location in terms of tourism and guarantees good access from practically every district of Wrocław!

Micro-office – a cost-effective solution for companies

A small, growing company with only a few employees does not need a large space or open space. For such a company, microbiota is the best solution not only because of lower costs. In a small space, colleagues can more easily communicate with each other and help each other in carrying out their daily duties.

Microbiology allows you to create a cozy, even family atmosphere in the company, which is extremely important because it has a positive effect on productivity. Working in favorable conditions and a pleasant atmosphere makes employees achieve better results and are more loyal to the employer.

Why is it worth working in a microcenter?

The main advantages of running a business in a micro office are:

  • lower costs compared to a traditional office,
  • easier communication between all employees, the
  • possibility of constant control of employees’ activities,
  • family atmosphere.

Micro office for four people

The owners of many Polish companies do not employ more than 4 people. A small company does not have to mean worse – the costs of running it are much lower than in the case of large enterprises employing several dozen (or more) employees. As a result, it often happens that small businesses easily and quickly achieve profits. It is with them in mind that the offer of microbiota was created.

A micro office for 4 people in the center of Wrocław is a convenient place to run a small business. Thanks to the lower rental price of such premises, they can also be afforded by entrepreneurs who are just developing their business. Running a company in the very center of Wrocław is associated with great prestige and increases the chances of success.

 

How to prepare for trading on the real forex account

 

The beginning of your adventure with trading on the forex market should be preceded by a very solid dose of knowledge and education. Over the last few years, as Forex trading has gained popularity, hundreds of individual investors, crushed by the quick-earning potential, have entered the market and lost their savings due to ill-considered investment decisions, lack of basic knowledge of technical analysis or investment psychology. Below we present a short guide on what knowledge and skills a trader should have before opening a real account.

Technical Analysis Technical

     analysis of financial markets is an area that focuses on the appropriate identification of price relationships and patterns that have occurred in the past in order to reuse a given regularity in order to make a profit. In other words, technical analysis is reading a chart after the rates of a given currency pair are positioned over a certain period of time. Technical analysis can be performed on the basis of regular patterns, candlestick patterns or supporting tools such as indicators and oscillators. More information about technical analysis and the current situation on the currency pairs can be found at this link.

Fundamental Analysis

     We can only have a truly complete picture of the situation in a given currency pair when we combine the knowledge of technical analysis with the wider economic scale provided by fundamental analysis. Fundamental analysis is an area in which we value a given currency pair, based on the economic and social situation and comparing it with the current market situation. Fundamental analysis becomes extremely useful when using long-term strategies, but if we focus on day trading, the economic calendar, which is a kind of treasury of knowledge about what business and economic events will take place, can help us in decisions about entering the market or waiting for increased liquidity. on the market. Below is a reliable and detailed economic calendar that every trader should use every day.

General rehearsal – demonstration account 

     Apart from gaining the necessary knowledge, practice is also important – gaining skill in navigating the investment platform, getting to know its functionality. It is worth starting your adventure with trading with a demo account, where we trade a virtual deposit on a real situation on a currency pair. After a few weeks of gaining experience, we will be able to open our first investment account. Go to the Saxo websiteif you want to learn more about the forex market, forex accounts and the trading platform.

 

Paper marketing – why is it worth investing in printed promotional materials for your business?

 

Until recently, we associated the promotion of the company with young people handing us a leaflet, possibly with posters of various sizes. Currently, many entrepreneurs are wondering whether it is worth investing in traditional leaflets or posters, while we have advertisements on social media platforms and internet marketing.

Many people wonder about the environmental impact of printing this type of material. Although it might seem that printed promotional materials will soon be replaced by digital advertising, many companies are still opting for this traditional way of self-promotion. It turns out that this is the right decision! Printed promotional materials have many advantages that their online counterparts lack. Currently, it is possible to print on recycled paper, which helps to protect the environment and enjoy the effects of paper marketing.

It is commonly believed that everyone now has access to the Internet. This statement is more and more consistent with reality, but there is still a very large group of people who use the Internet sporadically, or even not at all. It usually includes the elderly. By limiting our promotional campaigns to online advertising only, we cut ourselves off from potential clients in the senior group who value materials that can be always at hand, hidden “for later” or given to someone close who would be interested in using the service. Leaflets or announcements, especially interestingly designed ones, can attract attention regardless of whether someone uses the Internet or not.

Customer’s attention

Printed promotional materials are not only colored text – it is also a variety of paper textures, freedom in choosing the size, thickness and texture. The person to whom the leaflet is handed over has the possibility to interact with the advertisement, which is a bit more binding than in the case of an Internet advertisement, on which we click both to close it or go to its content. We usually fold the paper leaflet we are interested in and hide it in our pocket or wallet. The one that we do not like most often ends up in the basket. However, before we make a decision, we read its content with curiosity. Paper material can guarantee the customer’s attention, which would not be attracted by a flat banner on the website.

Greater scope for showing off The

promotion of a company in the form of leaflet distribution involves not only handing over a piece of paper to a potential customer, but also interpersonal contact, often exchanging a few words. A small gift or a gadget can be attached to the paper promotional material – it can be a candy, a fragrance sample or a discount coupon, which will additionally encourage you to use the service. There are many options, and the end result will be tangible, which is impossible to achieve in the case of internet advertising. The situation is similar when handing over business cards. Usually, it is preceded by a conversation that may have a positive impact on the perception of our business, which may translate into the potential customer’s willingness to use the products or services we offer. Moreover, a business card has always been associated with professionalism.

Local publicity

A paper promotion in the form of posters and banners is a great way to get publicity in your area. Interestingly made visual materials can greatly improve the recognition of the company in a smaller, local group. This is of great importance for building the image of the business. The customer can easily associate the service with a banner or poster. Importantly, this type of material can be placed in places often frequented by potential buyers of our services – this can contribute to increasing sales. A poster placed in the right place can be remembered by the client, which will make him contact our company – the “poster company” when he needs a given service.

While it might seem that online advertising will dominate paper-based promotional materials for good, there are many aspects where they fall short of it. An entrepreneur whose goal is to reach the largest possible audience should not give up printed marketing. It’s a way to get the attention of a potential customer more directly, persistently and creatively.

 

Why were you offered a promotion, but no raise?

 

Promotion is always a very pleasant experience. The employee feels that someone has finally appreciated him and noticed his potential to perform more responsible tasks. Most of us associate a promotion with an increase in salary, but this is not always the case. It is quite common for an employer to offer a subordinate a promotion without a raise. Absurd? Not completely. Find out the reasons for making such an offer.

Evaluation? In sequence!

The increase, even symbolic, is another burden for the company’s budget. It is easier to give it than to take it back later. If the employee does not perform well in a given position, the proposal to return to the previous salary may lead him to submit a termination notice. That is why employers do not want to take risks more and more often.

According to this scheme, an employee may receive a promotion proposal with the information that he will be able to count on a higher salary only after a few months – when he confirms his usefulness and meets the challenge. This is a fair approach as long as both sides have set a cut-off date for the trial period in advance. It cannot be that you will work hard in a more responsible position for months, and the announced raise will be just a meaningless promise.

 

It is necessary to agree with your supervisor the system of evaluation of your work in a new position, on the basis of which you will be able to determine whether you deserve a raise.

 

Fill up on … prestige

It cannot be denied that some companies use quite tricky policies towards their employees. The promotion proposal is intended to satisfy the ambitions of team members and discourage them from leaving the company. It works, of course. If your boss offers you a higher position (even without a better salary), you will feel honored and forget about the meager pay for a while.

This tactic, however, has short legs. The employee has more responsibilities, but the salary stagnates, which will soon lead to an explosion of frustration. So do not accept a promotion without a clear date for your pay rise. It cannot be that you took the position of someone who earned much better than you and are now doing the same job for a lower salary.

Sham promotion

Sometimes an employee is offered a promotion not in recognition of their merits to the company, but only because of a staff shortage. If a company loses a specialist and at the same time does not have the resources to hire someone new, it uses up-to-date human resources. In such a situation, promotion does not have to be associated with a raise.

Be very careful with such offers, because it may turn out that overnight you will have a lot of responsibilities for which no one will give you additional remuneration. You will feel burned out in no time and forget about dubious honor.

 

Are you applying for a job in an international corporation? Get ready for these questions during the recruitment interview

 

 

International corporations have always set standards in the field of recruiting employees. They employ and employ the best professionals, pay the best, and therefore have the right to expect above-average skills, including soft skills, from candidates. What does it mean? Often a very unusual way of conducting a recruitment interview. If you are applying for a job with a multinational corporation, such as Facebook, Google or Microsoft, do not be surprised to hear these types of questions.

Is it better to return the perfect project, but late or average, but on time?

This question is already legendary and has been heard by many IBM job applicants. It turns out that the company representative asking them does not expect an answer at all according to the script. It is more important to check whether the candidate has his own opinion and whether he can reasonably argue it.

What pisses you off in our company?

A perverse question that has deep meaning. The interviewer wants to know if you can defend your opinion, if you are not a bland lick, or if you can bring some freshness to the company. This is very important in corporations that, contrary to myths, try not to be fossilized behemoths and want to develop in the direction expected by the market.

Do you think our product could be better?

A difficult and very trick question. If you answer yes, you might offend the entire team of people who worked hard to create the product. If you say that you would not change anything, recruiters may consider you a person without ambition and completely ignorant of what the corporation does. How do I get out of it?

 

How to effectively advertise your business – see the detailed action plan.

 

Answer according to your conscience. Each of your choices must be well argued. If you think a product sucks, simply point out its biggest flaws. If, on the other hand, you think it’s great, suggest new ways to promote it.

What did you learn last week?

This is an insidious question that is very characteristic of the corporate recruitment and team management model. The idea is that employees need to constantly improve their skills. Of course, if you haven’t learned anything specific, you have to improvise. Again, it’s all about reasoning. For example, you can intelligently reply that you have learned how to write a CV that will interest the corporate HR department.

As you can see, an interview in an international corporation does not have to be a boring formality. Prepare yourself for it very conscientiously, and above all try to be yourself. The falsehood will sooner or later come to light, because people recruiting in corporations are usually high-class specialists.