E-commerce and the B2B industry – does it make sense?
The recent crisis has shown that companies that do not use the Internet for their business purposes can easily lose access to regular customers. So let’s draw conclusions from this and start acquiring customers using the Internet as soon as possible.

Which business is worth advertising on the web?
How do b2b customers use the internet?
Benefits of having a strong position on the web
It is not true that only owners of online stores can use such a solution. Nowadays, acquiring business customers by electronic means can be used in virtually every industry, even if the services offered cannot be translated into e-commerce.

Which business is worth advertising on the web?
Initially, online services and store offers were aimed at acquiring B2C customers (i.e. individual customers). The multitude of solutions available on the Internet and the dynamic development of this medium meant that entrepreneurs operating in the business-to-business model, i.e. acquiring transactions in which both parties are business entities, have found their place in it. In 2020, it is difficult to indicate an example of an industry for which online advertising would be unprofitable. There is nothing strange about it, since the vast majority of b2b clients do not like direct contact. Instead, they choose online services that allow them to quickly check current trends, easily find the products or services they need, and compare prices so as not to overpay.

How do b2b customers use the internet?
For companies that have still not decided to acquire business customers through modern activities, it is sometimes difficult to believe how many business entities buy online. It may be surprising, however, that an ordinary website adapted to the resolution of computers may soon turn out to be insufficient. According to a recent study, around 36% of b2b customers surveyed said they would like to shop online using a mobile device. So it turns out that you need not only to start selling and acquire customers via the Internet, but also to adapt the website to mobile devices. Otherwise, there is a high risk that potential B2B customers will take advantage of competitors’ services. A lot of interesting information related to this topic can be found in the article describing B2B customer acquisition via the Internet, which is available on the website of a company specializing in solutions for e-commerce and online business. If you have any questions while reading, feel free to ask experienced specialists right away.